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SKIN DOCTORS

An established and known skin clinic in Cebu City, Philippines.
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BUSINESS NAME
SKIN DOCTORS
Industry
Skincare and Dermatology
Location
Philippines
AXM Product
GroWEB Premium

Project Goals

The goal of this project was to revamp SKIN DOCTORS’ existing website to better express their brand and services, provide more valuable content about the skincare industry, and improve their search engine optimization (SEO)

Challenges

Design Alignment with Brand and Ideas

  • The primary challenge was to create a modern, visually appealing design that aligns with SKIN DOCTORS’ brand identity. Since this was a redesign, the client had specific ideas and comparisons from their existing website, which provided insight but also added complexity in terms of balancing their vision with best practices in design.

Content Creation and Development

  • Another significant challenge was managing the large amount of content related to the clinic’s services, events, and brand messaging. The content needed to be both comprehensive and easy to navigate, without overwhelming users.

Constant Communication for Content and Design Revisions

  • With numerous revisions needed for both content and design, coordinating feedback between the agency and the client required a proactive approach to ensure that the project remained on schedule and aligned with the client’s expectations.

AXM Approach

Redesign Approach

Our design team worked closely with SKIN DOCTORS to create a visually cohesive design that reflected the clinic’s brand values—professionalism, trust, and care.

Content Strategy and Organization

We developed a clear content strategy that organized the clinic’s offerings in a user-friendly way.

Efficient Communication and Project Management

To address the challenge of communication and content revisions, we implemented a clear project timeline with defined milestones for feedback and approval.

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